Teachers: Marco Catani, Daniela Zlatar, Dimitry Gontarev
Project: Ray-Ban
Goal: Review ray-ban.com design to maximize user experience and revenues during the Holiday Season.
Group project
Description: We fuse modern and vintage elements into eye catching Sunglasses and Eyeglasses to inspire the fun and beauty of everyday life. For us, Ray-Ban is to express indivduality and preserve its authenticity. We want to show iconic people using the most popular Ray-Ban's through the years.
Goals group project:
Increase KPI
Attract new customers
Create awareness in Ray-Ban eyeglasses
Higher conversion rate
Target Market:
Male & Female
18 to 45 years old
Fashion conscious
Likes personal customization
Wants to express their individuality